Top Design Considerations for Mobile Websites
Redengine understands mobile website design.
Developing a mobile website that offers mobile visitors with an
exceptional user-friendly experience cannot be designed on a
whim. You must develop a full mobile strategy, backed up with
analytical and statistical data to truly understand your mobile
visitors needs before designing a mobile
website. Redengine understands the issues facing mobile
websites today, and takes advantage of the best practices for
designing them.
The top best practices for mobile website design include:
1) Minimalist Design
A minimalist design is required for a couple of reasons.
One, screen resolutions of today's smartphones are much smaller
than desktop computers. Two, load times for images, and
content tends to be slower on mobile units vs. home computers and
laptops. With this in mind, the best mobile websites scale
down the number of options available, this can include:
- Simplified & Condensed Menus
- Reduction of images, video and ads
- Prioritization of all content
What does this all mean? It means you need to treat your
mobile visitor differently than a normal desktop visitor.
It's likely due to their mobile nature, that they are looking
for specific content. Your mobile web platform needs to be
custom-built to fit these customers needs.
2) User-Friendly Focus
It's a fact, mobile website users are impatient. They want
to find what they are searching for, quickly and easily. Whether
it's your store locations, hours, products, phone number or
something else - your mobile website needs to make it easy for them
to find. To do this well, there are a couple other design
considerations that can be implemented:
- Large fonts and large buttons
- Navigational considerations
- Simple searches
- Simple layouts
These best practices in mobile website design ensure that your
mobile visitor gets what they need before they give up and try
another website.
This is where Redengine comes in. Redengine will work with you
to develop a full-fledged mobile website strategy and custom-built
website design, utilizing best practices to produce the best mobile
website experience for your customers.