Social Media

Social Media is established everywhere individuals connect online and it is indisputable that people are being influenced by resources made available across the web. This is good news for marketing and public relations departments who are looking for unique methods to engage online audiences and leverage the organic nature of the web. As consumers become more and more reliant (or demanding), organizations are being forced to re-think their organizational communications strategies and the tools they use to augment those efforts. Organizations must now consider how individuals interpret and interact through means of social media, whether or not they themselves actively participate.

Social media encompasses all things web 2.0: wikis, web logs (blogs), social networking sites (Facebook, LinkedIn, MySpace, etc.) and a host of other existing and yet to emerge SAAS (Software as a Service) technologies. These applications are relatively easy to use and allow users to manage their own data and access them via web browser or PDA. As such, online user roles are more diverse and complex - and while their actions cannot be controlled, they can provide useful insight that can be harnessed to leverage overall brand affiliation and provide insight into product development - or redevelopment.

While the tools of Web 2.0 are essentially free tools to use, costs associated with implementation and maintenance must be considered.  Redengine employs a systematic approach to determining how Social Media fits within your overall communication, marketing and/or business strategy.

Why Social Media?

From a communication standpoint, there has never been a better method to gather customer insight and feedback or to deploy an early warning system so early intervention can arrest issues before they become critical to your organization. The online experience is entirely democratic and the tools of Web 2.0 have equally empowered organizations and consumers to communicate with 24/7 access, which means that things can - and do - gain momentum quickly. Fundamentally, organizations cannot control the exchanges surrounding their brand - whether or not they develop the forum - but being an active participant (who participates to communicate as opposed to persuade) enables a real time connectivity that has formerly not existed. To communicate well, organizations must be ready to accept both positive and negative feedback and must use this information to right an organizational wrong - real or implied. This requires commitment, consistency, organizational openness and, above all, a solid underlying strategy.

We can help!

One of our claims to fame is that our employees are very good at blending technology with communications. In fact, we employ professionals from both disciplines on staff and have been marrying the two into our solutions to deliver real business value for our clients for years. We've always considered it important - and that's truer today than ever.  Call us to learn how Redengine can help your organization using Social Media.

Case Studies: Fight Violence, Foothills Research Institute, POSP