Information Architecture
A websites information architecture is an essential, but often
overlooked part of website design. What is information architecture
exactly? It's the blueprint of your website that lays out where
your content resides and the path your visitors will take to get
there. Redengine will work with you to strategically plan your
informational architecture and validate it with the use of user
testing.
What Redengine's Information Architecture Consulting
entails:
Menu Classifications & Design
Creating a simple, understandable menu is essential to success
on the web. A strategy should be in place to ensure your menu
offers your website visitors with a menu system that makes sense
and is user-friendly. Redengine will conduct research to determine
how to best layout your menu design with considerations into
vocabulary and keyword use, hierarchical relationships, placement,
and categorization.
Content Considerations
What is the ultimate goal of your website? Which pages are your
bread and butter? Are they fully optimized to turn that visitor
into a lead? Content is the most important part of your website,
and writing good web content takes experience, research and user
testing. Redengine can help. We will work with you to devise a
content strategy and layout to help bring in leads, charge your
site up the search engine rankings and above all ensure a positive
customer experience.
Findability and User Experience
Yes, we know "findability" isn't a word - but it encapsulates a
key function every website requires - findable content.
Ensuring your website content is findable helps create a
positive user experience. Incorporating layout tools such a site
breadcrumbs, search functions, dynamic menu systems and clever
sidebar usage will all help as well. Redengine knows how important
"findability" is - and we will work with you and your website
design to offer the best user experience possible.