Redengine Inc. : Case Studies: Fort Edmonton Park

Fort Edmonton Park

Fort Edmonton Park, the largest living history museum in North America, approached Redengine to redesign their website in 2010. The park is a staple in the Edmonton tourism industry and attracts hundreds of thousands of visitors every year.

Fort Edmonton Park had an extensive wish list. They required a website that could properly categorize and display a variety of park information, special events, blog posts, schedules, images and video. The management team also required the site to generate leads for corporate bookings, annual pass sales and hotel bookings. The integration of a newly developed social media program was also a mandate. Finally, there was a need for the new site to be open source, cost-effective and have the ability to be easily updated by park staff. Redengine had their hands full with this project.

Redengine began the process with a series of exploratory sessions with the Fort Edmonton Park management team to gain a full understanding of the project requirements. Once this initial phase was complete, Redengine built a series of wireframes depicting possible layouts for different pages on the site. The Fort Edmonton Park team selected the layouts that they liked best and the website build began. Redengine ensured that park staff were involved in all phases of the site build and that they received regular updates during the build phase. Redengine employed the Umbraco content management system (CMS) as the web platform. Umbraco was an obvious choice because of its flexibility and ease of use.

The end result exceeded the expectations of the Fort Edmonton Park team. The Umbraco content management system allowed for easy updates and room for future expansion and changes down the road. The new site has helped Fort Edmonton Park expand their online presence, increase sales and reach new customers.