The fightviolence.net solution had to house necessary resources
but also had to resonate with the youth audience to encourage them
to interact online. Redengine understood that presentation and tone
were key elements necessary to achieve this. By relying on the
established theme created from the Fight Violence media materials,
Redengine was able to create a website that matched their existing
campaign elements and also provided social media features and
functionality.The web site was built using Redengine Online
Platform, which allows easy updating capabilities as well as
seamless mash-up with an array of new technologies made available
with the advent of social media and Web 2.0. Some unique features
incorporated to this site include: a media player with a playlist
of songs that support the Fight Violence initiative, stylized
dynamic navigation menus as well as content syndication.
The web site was built using Redengine Online Platform, which
allows easy updating capabilities as well as seamless mash-up with
an array of new technologies made available with the advent of
social media and Web 2.0. Some unique features incorporated to this
site include: a media player with a playlist of songs that support
the Fight Violence initiative, stylized dynamic navigation menus as
well as content syndication.
To extend the reach of the project, the campaign was also linked
to Nexopia, Facebook and YouTube, which represent some of the
largest social networking and collaborative platform groups on the
web. Incorporating these sites provided a fabulous opportunity to
connect with audiences and co-create an interesting and supportive
online experience.