Redengine Inc: Government & Public Sector Clients: City of Airdrie Economic Development

City of Airdrie Economic Development

As one of Alberta's fastest growing communities, Airdrie Economic Development is charged to market and support business development to meet the needs of its residents and businesses. They were looking for a fresh and interactive method to collaborate with their partners and business community to build and maintain relationships with existing and potential stakeholders. They had a vision that was not being supported well by the City of Airdrie's Corporate website but reinventing it in its entirety would be a costly and time consuming undertaking.

Redengine was contracted by Airdrie Economic Development to develop a refreshed Information Architecture and design that would better represent the Airdrie brand experience and also become consistent more consistent with other AirdrieNOW campaign information. The approach was to develop an architecture that was easy to update and grow as needed while producing a friendly and favourable user experience to online constituents.

To meet audience expectation and to better market business community attributes, Redengine recommended adding elements that could help them tell the Airdrie story and connect on a more collaborative level with existing and potential audiences.

The Airdrie Economic Development site has recently been launched and has garnered a great deal of support within the community. The project has added esteem to the initiatives of the department and helped them connect with stakeholders in new ways.

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Case Studies

City of Airdrie Economic Development