Redengine Inc. : Case Studies: Access Prosperity

Access Prosperity

Central Alberta: Access Prosperity is an economic development organization representing over 40 municipalities and focused on promoting economic growth in the Central Alberta region. They came to Redengine with a mandate to develop a solution that would connect international business to local business in an effort to attract international business to the area.

Redengine began researching the needs of both local and international business through a series of stakeholder workshops and telephone interviews. From this, we were able to garner useful information regarding what types of information needed to be supported to showcase the area and local business climate to foreign markets. In addition, we were able to identify key terms used for international search as well as which social media platforms and search marketing terms may help advance awareness of the region and its attributes.

Central Alberta: Access Prosperity is a vibrant website that illustrates the attributes of the region. It showcases local business testimonials and case studies that provide authenticity to the messaging. In addition, it exemplifies the landscape visually, which helps foreign markets understand the landscape and climate. Representing all the individual communities was also a key feature of the website and, using an interactive map, online visitors are able to select locations to determine key demographic information, which will help them choose areas most in line with their business goals.

"Redengine worked to really understand the needs of our end users and guide us in developing a solution that would connect international investment opportunities with businesses in Central Alberta. This website should significantly support our goal of communicating with and attracting international business to the region." Amber Haustein, Economic Development Specialist, Central Alberta Access Prosperity.